About Bob Crombag, SEO consultant & GEO specialist
More than ten years in SEO, from international brands to founders just getting started.
I'm Bob Crombag, founder and owner of SEOmotion. As a freelance SEO consultant, I have been helping businesses get found for more than ten years. First on Google and Bing, and now also in AI search engines such as ChatGPT, Gemini and Perplexity. I call that combination GEO/SEO: the same solid foundation, with extra attention to how language models select and cite information.
Experience at international agencies
Over the past ten years I built my experience at two leading international agencies: iProspect, part of Dentsu, and DEPT®. I started as an SEO Executive working on link building and content, grew into SEO consultant and senior consultant roles, and later became team lead and Head of SEO/GEO. In those roles I worked on the search visibility of large, often international brands across many sectors, including Philips, AkzoNobel, PostNL, BMW, ING, eBay and DPG Media.
Alongside client work, I was responsible for training and developing SEO specialists, from the traineeship programme to leading international teams. Explaining SEO in plain language is a natural part of how I work.
In October 2017 I founded SEOmotion with a clear mission: make SEO understandable and accessible for independent businesses, with results first. At SEOmotion I work for my own clients; the brands mentioned above were clients of the agencies I worked for.
What I specialise in
- Technical SEO: crawlability, indexing, site speed and Core Web Vitals, structured data, migrations and hreflang for international websites.
- International SEO: market-by-market keyword research, domain and language strategy for businesses active in several countries.
- Content and keyword strategy: search intent, site architecture and content that both ranks and converts.
- Authority and link building: sustainable links and mentions that build trust, without risky shortcuts.
- GEO: measuring and improving how often and how accurately AI assistants mention your brand.
- Training: workshops that enable teams to keep building on their own.
How I work
I don't believe in vague reports or promises of ‘page one within a month’. Every engagement starts with an honest assessment of where you are, where the opportunities lie and what is realistic. Then you get a prioritised plan, so you always know what is being done and why. You work with me directly, with no middlemen.
Where to find me
I'm based in Maastricht in the south of the Netherlands and spend a lot of time in Amsterdam. Most of my work is remote, so I work just as easily with companies in London, Manchester or Munich as with clients in the Netherlands.
Education and background
- MSc Management Sciences: Strategy & Innovation
- 10+ years at iProspect (Dentsu) and DEPT®, from SEO Executive to Head of SEO/GEO
- Founder and owner of SEOmotion since October 2017
Outside work
When I'm not working on search, you'll find me on my motorbike, running, in the gym, occasionally on the hockey pitch and regularly at a race track, where I also work as a racing instructor. In winter I head to the Alps to ski or snowboard.
Curious what SEO and GEO could do for your business?
Tell me where your business stands today and where you want to take it. In a short, no-obligation call we will work out which steps will make the biggest difference.