AI SEO services: get found in ChatGPT and AI search
Generative Engine Optimization from a GEO specialist with a solid SEO foundation.
More and more people ask an AI assistant for advice: which company, which product, which service provider? With AI SEO, also called Generative Engine Optimization (GEO) or answer engine optimisation, I make sure your business is mentioned in those answers: in ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews.
What are AI SEO and GEO services?
GEO is about improving the information, structure and reputation AI models rely on when they compose answers. It builds on SEO but puts extra emphasis on clarity, factual accuracy, consistent business information and mentions on sources language models trust.
For background, read What is GEO?
What my AI SEO services include
- AI visibility audit: I ask the questions your customers ask across several AI assistants and map out who gets mentioned and which sources are cited
- Brand and entity analysis: is what AI says about your business correct, and where does that information come from?
- Quotable content: pages with clear definitions, facts, comparisons and FAQs that AI can easily reuse
- Structured data: schema markup that describes your organisation, services and people unambiguously
- Technical accessibility: content in the raw HTML, fast pages and a robots.txt that lets the right AI crawlers in
- Mentions and reputation: reviews, comparison sites, trade media and partners that strengthen your brand
- Monitoring: tracking your AI visibility against competitors over time
Who benefits most from GEO?
- Service providers whose customers research before they buy, such as advisers, legal, healthcare and finance
- B2B companies with a long buying cycle
- Online shops in comparison-driven markets
- Brands noticing that AI gives outdated or incorrect information about them
How I approach GEO
- Baseline: your current visibility in AI answers and that of your competitors
- Analysis: which sources AI uses and where the gaps are
- Plan: concrete improvements to your website, structured data and external mentions
- Implementation: by me or together with your team
- Re-measure: see what changed and refine
GEO vs SEO: how do they compare?
| SEO | GEO | |
|---|---|---|
| Goal | Rank high in search results | Be mentioned in AI answers |
| Success | Rankings, clicks, traffic | Mentions, recommendations, citations |
| Key signals | Relevance, technical health, links | Clarity, consistency, mentions, quotability |
| Foundation | A technically sound website with trustworthy, well-structured content | |
So GEO doesn't replace SEO; it builds on it. That's why I combine both in one approach.
What GEO delivers
Being mentioned
Your business appears in the answers customers get from AI.
Accurate representation
AI describes your services, pricing and specialisms correctly.
A head start
Many competitors haven't started on this yet.
Why choose SEOmotion for AI SEO?
You work directly with me, Bob Crombag. I have more than ten years of SEO experience, gained at the international agencies iProspect (Dentsu) and DEPT®, where I worked for brands such as Philips, AkzoNobel, ING, eBay and PostNL. Since 2017 I have been bringing that experience to independent businesses and growing companies through SEOmotion.
No account managers, no juniors taking over your project and no long lock-in contracts. Just honest advice, clear priorities and reporting you can actually follow.
I follow developments in AI search closely and keep testing how different assistants choose their sources. I never promise guaranteed mentions: AI answers can't be bought, only earned.
Related services and guides
Frequently asked questions
What is AI SEO called now?
You'll see several names: AI SEO, GEO (Generative Engine Optimization), AEO (answer engine optimisation) and LLM SEO. They all describe optimising your visibility in AI-driven search.
How do I get my business mentioned in ChatGPT?
Publish clear, factual information about your business, structure it with schema markup, keep your details consistent everywhere and earn mentions on trustworthy websites. AI assistants draw on those sources.
Does GEO replace SEO?
No. AI search engines rely heavily on pages that already rank well. A strong SEO foundation is the precondition for good GEO.
How much do AI SEO services cost?
It depends on your market and starting point. After an intro call you receive a fixed-price proposal for an AI visibility audit and/or ongoing optimisation.
Curious what SEO and GEO could do for your business?
Tell me where your business stands today and where you want to take it. In a short, no-obligation call we will work out which steps will make the biggest difference.